By having a deeper understanding of the particular needs, cultures and dynamic of an organization, we will realize the benefits of a Social Intranet. Any company’s growth relies on members to respond rapidly and accurately to what are sometimes life and death decisions. Web 2.0 tools can help you connect with the real experts in your organization who can get it right, fast. By giving employees a common identity across the company we create a sense of a coherent, joined-up approach to knowledge sharing for users.

Large enterprises are fighting constantly for operational competitive advantages; most of them don’t even realize that they still have one of the most significant: Collective Intelligence. Employees’s skills, knowledge, and experience, combined with the organization’s archives and research data can all be put to better use for the business. Social Media tools provide the infrastructure to leverage employee productivity and allow an enterprise to measure and empower its human capital for the first time. As intranet 2.0 makes easier and faster for the users to collaborate it also allows the institution to capitalize the contributions of others for future benefit.

As we have seen, on any social media development, user contribution becomes part of an existing body of information. Members are free to decide whether, when and how to participate; nothing is prescribed as part of a formal process. However, “participation is a necessary, but not sufficient condition for success”. It is important to be aware of that, and pool user contributions for others to use and refine in the future. Implementing this kind of solutions an organization can provide it’s employees with immediate access to information that leverages an enterprise’s existing technology with a very low investment, provides security for saved files, and significant increases productivity. At the end, by providing an organic structure for knowledge and information assets, the tool becomes essential for the organization with time and use.



By connecting people inside the enterprise you give them quick access to the information they need, accelerating collaboration and unlocking the collective intelligence of the organization. This vital asset has been overlooked and undervalued for several years, and can be your company’s competitive differentiator. By supporting the growth of informal networks, information bottlenecks are eliminated, which improves performance across all enterprise levels. As you see, for the first time now companies can compete and increase their competitive advantage based on the strength of their human resources instead of setting for marginal gains through supply chain operational efficiencies. Identifying and empowering this human capital in a meaningful way will make it accessible and shared, and will leverage for a competitive advantage.

Lucila.Campos@condiminds.com