Social Marketing, Listening and Engagement
Some time ago we talked about the different steps to develop a social marketing strategy. Our analysis was based on David J Carr’s scheme.
This new keynote from the same author works on the first two steps: listening and understanding and how to use them to plan the third: engagement; and succeed.
Take a look at it!
Social Marketing, Listening and Engagement
View more presentations from David Carr.
Some interesting facts:
· Social Marketing puts creative and communications power in the hands of communities.
· ‘Peoples lives don’t revolve around your brand, they revolve around life’ Mike Arauz
· As the noise increases the trust falls.
· Social program management is better when used to develop sustainable relationships.
· How to accumulate the effect of your activities:
Listen, through listening tools
Understand, mostly audience attitudes (see “behaviorgraphics”) and brand attitudes.
Both generates insights to work on:
Engagement, by choosing platforms wisely.
· 48% of those who saw a brand mentioned on Twitter did research on that brand.
· Value includes help with making purchase decisions.
· Things happen in real-time but can stick around for a long time.
I really think we have to work harder on this three steps, specially developing different engagement strategies in order to evolve social media marketing.
by lucila.campos@condiminds.com
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